First off, I really enjoy how they use term "visual culture" to open with the introduction. Though, the term visual culture can be interpetted in many different ways. It's super funny but not funny how just fifteen years ago one did not think to make many practices in the mixed media realm.
As few may know, I did not know that interdisciplinary field did not arise until the 1970's. Dang!
"Culture as an understanding of fluid and interactive process..."
Even though, I find it kind of funny to start in the middle of the book. BUT Media in Everday Life should be one of the first things to be learned in a class such as ours.
It is definitely a trip to think about how much we use technology in a daily basis, or even just the first few hours in the morning. I find it really hard to keep up with technology on a daily basis because it changes so much throughout time! Also, the biggest problem is money, one needs money to keep up with the technology times and that in itself is hard to maintain.
The idea of "The Masses" on page 224 just tickles me inside because my grandpa used to use that term all the time and I finally know what he means by the masses. The masses all go together, like a herd of sheep, I am proud to say that I have no become part of the masses, (Yes, I have in a sense, BUT not as much as a person in this society would consider).
Media in a sense, has taken over the world. Did we really know before hand that china has paved roads of gold?
"The whole world is passed through the filter of the culture industry" pg. 241
THIS QUOTE IS AMAZING! Our eyes are focused on what we know and see and experience everyday, we are the main subject of the culture industry.
Politics on the other hand -------> Not going there.
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